Martin Geddes

Martin Geddes is a thought leader on business models in the
telecommunications industry. He co-founded Telco 2.0, an advisory and events business focused on business model innovation. He is also formerly Strategy Director at BT Innovate & Design. His career has progressed from being an IT consultant into an 'accidental guru' on innovation in the digital economy. He started blogging about the collision of the IT and telecoms industries in 2003. This was inspired by his work on a pioneering project at Sprint to adopt an ‘open’ platform business model. This led to a deep interest and new career uncovering the drivers of telecoms industry structure. He has a special expertise in the impact of multi-sided markets, Cloud communications, and the future of vertically integrated products like telephony and SMS.