The Emerging Telecology of Social Networks and the Status Update

Status updates, location coordinates and the mobile social phone are creating new opportunities for telephony.  These contextual exchanges are driving data plans, creating new behaviors and often matching people that aren't connected by direct buddylists or in their contact lists. Currently there is no simple friction-free way to turn these "signaling" events into appropriate and timely phone calls.

Increasingly, these same social networks represent our directory services while also managing our identity and profiles. They form an emerging telecology where messaging and notification exchanges rule events while "access" to voice is being frustrated by numbers, relationships and channel fragmentation. The solution requires us to rethink call signaling, callerID, and the terms of the calls.

Phweet is an alpha service that exposes what's required to  convert "text" based status updates and notification services into effective call solutions. It also models how making Twitter talk with location based tweets may reshape telephony and revenue earning services. These context based events may become the best testing ground for creating new telephony services that make money in a data driven world.